Better Place launches switchable-battery electric taxis in Tokyo today
International travel has been part of my job for quite some time, and whenever I land in a city – whether in Asia, North America, Europe, the Middle East – my first experience there is a taxi ride to a hotel. This is the moment when I inevitably start to form opinions about a particular city or country.
How clean is the taxi? What kind of music is playing? Does the driver speak English? Is the driver honest about the route? Does the driver put on a hard sell for a tip? Is the driver talking on a cell phone the whole time, or engaging me in conversation? We are all impacted by these stimuli whether we realize it or not, and our experience in the taxi sets the stage for our broader experience for the trip.
Having ridden in taxis all over the world, I can say unequivocally that Japanese taxis are the cleanest and most modern, and the drivers are the most polite and service-oriented. The taxi experience here is very consistent with the rest of the experience a visitor would have in Japan.
Now imagine if the taxis had zero emissions. It’s a very effective message to send to a new visitor to our country, and it dovetails perfectly with the culture of cleanliness and excellent service that already characterizes our taxis.
There have already been attempts to electrify taxis in Japan via fixed-battery EVs. These efforts have not taken off because of the fundamental limitations of EV range: after driving for half a day, the taxis have to be retired for their batteries to either cool or recharge. Given this limitation, you simply can’t make a business model around a fixed-battery taxi.
This is why we are introducing switchable-battery electric taxis into the marketplace today. The taxis developed for this demonstration are able to drive through our battery switch station, exchanging a depleted battery for a fully charged one in less time than it takes to fill a tank with fuel. This allows the EVs to run continuously, which is an absolute necessity for taxis.
As of today, we have switchable-battery electric taxis transporting passengers in Tokyo. This is a major accomplishment in terms of promoting environmental sustainability, but it also demonstrates how electric taxis can be made economical (and, therefore, sustainable) in the long run.
Just three days ago, I had a chance to meet with a dozen drivers from Nihon Kotsu, the largest taxi operator in Japan and our partner in this project that is operating the electric taxis. The drivers are very professional, young and energetic, and they are so excited to be the very first switchable-battery EV taxi drivers. They know that visitors from around the world are going to get into their taxis and inevitably ask, “So, what is it like to drive one of these?” Their response is going to determine how people perceive EVs, and they are psyched to know that they’re in the spotlight!
I predict that major cities around the world will embrace switchable-battery electric taxis, creating a groundswell of interest and support that will influence automakers to produce world-class vehicles to meet this market need. Seeing the electric taxis operate perfectly here in Tokyo today, I must say that the future looks bright from where we stand.
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