Maj. Gen. Moshe Kaplinsky, CEO of Better Place Israel

Experience EVs now: Better Place opens demonstration center in Israel

Today we come another step closer to realizing the vision of sustainable, electric transportation through the inauguration of the Better Place demonstration center in Israel, the company’s first geographical market for full commercial deployment.

At the center, you can learn about the benefits of our model and user experience through interactive media, real test drives of electric vehicles (EVs), Q&A sessions with our staff, and more.

Traveling through the center is a truly amazing experience. Take a look at these photos to see what we have in store for you:


Created with Admarket’s flickrSLiDR.

Since Better Place was founded in 2007, our critics and supporters alike have continued to ask many questions about how we plan to operate within the constraints of some of the most entrenched industries in the world to introduce a sustainable, mass-market solution for reducing our dependence on oil.

We designed the demonstration center specifically to bring the answers to the public through an entertaining, informative and meaningful experience that will address myths and provide new insights about sustainable transportation. The demonstration center is built directly inside a giant tank at the Pi Glilot facility (in the city of Ramat Ha’Sharon), which used to serve as Israel’s major fossil fuel distribution hub.

Many have found it difficult to believe that a start-up company could shake up the automotive and energy industries to affect the status quo of transportation. Furthermore, given the 100-year history of false starts for EVs, there has been no shortage of skepticism on whether the EV driving experience could be made as convenient, affordable and enjoyable as the experience of driving an internal combustion engine (ICE) vehicle. However, through the development of an innovative business model and EV solution elements, Better Place has shown that such achievements are not only possible, but also are happening now.

The demonstration center presents to the public the broadest Better Place consumer experience to date. In addition to EV test drives on a dedicated track and the opportunity to engage directly with Better Place staff, we provide a multimedia experience to help visitors understand the opportunity to positively affect our environment, geopolitics, and economies by switching the way we drive. The best part? Knowing that we can achieve these benefits by driving far superior cars: relative to ICE vehicles, EVs are fast, efficient, reliable, silent and clean.

Thanks in advance for spreading information and photos of the demonstration center to your friends and family. We hope that you’ll have an opportunity to visit us, and we look forward to meeting you and bringing you one step closer toward a sustainable transportation future.

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  • This is a great article.I like this one.The written skill is so good.The demonstration  the broadest Better Place consumer experience to date.I like this one.Thanks to share this blog.

  • pDog23

    General Kaplinski,
    I have recently become aware of Better Place's "oil free" transportation endeavor. From descriptions in the book, Start-up Nation, Agassi 'smart-grid' core concept seems like it could benefit from a slight shift' and/or addition of contemporary version of the 'electrified road'. Using a hybrid of tried and true electrified busses and trams and battery powered vehicles, embedding trickle charge for battery into roadways would increase range from constant on road travel charging and reduced battery numbers per vehicle lowering vehicle weight increasing efficiency and lowering vehicle cost with less expensive batteries.

    I will be making a trip to Israel end of March 2011; would it be possible to visit your organization?

  • MikeDrut

    Better Vehicles maybe but lousy Public Relations

    It is impossible to get a response out of this company. They beat their drum about how great their vehicles and technology are, but when it comes to responding to people's emails to them, this company SUCKS.

    So the question is, if they don't give a hoot about you as a potnetial customer, why should you give a damn about them?

  • spammer5

    hello I am a spammer

  • pablobrenner

    Shalom Moshe, how can I coordinate a visit to the demo center? I would like to visit it on my next visit to Israel

  • net_worker

    You may look here:
    http://www.ticketnet.co.il/bet...

    There is also a discussion about this topic on planet better place in the group "Israel for Better Place"
    http://planet.betterplace.com/...
    Regards & have fun

  • abelmenalled

    you are genious! (and israeli, of course!!!)
    I´m sure that future is yours

  • benayer

    Just a great idea to promote EV business model. Congratulations !

  • systemspike

    hey guys i'm all for ev's infact i am converting my kombi at the moment
    to run on solar
    will you hit up the polies tell them to drop duty tax on lifepo4 batterys
    make life for us diy types to do our thing ,cheaper to which is the killer of most conversions
    al so i had a brain wave the other day bout global warming and the melting of the polar ice causing more (sun/heat attracting )dark ocean as a pose to reflecting ice wonder what would happen if all building painted thier roves white to compensate ,little random but just throwing it out there

  • Any presentation video?

    Good job.

  • wilfredsmith

    I have been thinking about the trucking industry and how much fuel this industry is dependent on and uses daily. My quesition is, Can this technology be put to use for the future transportation of goods and services? If you look at a semi-trailer and all the flat surfaces on the walls and roof why could they not use these empty areas for solar panels? I think its something that the transportation industry needs to consider as electric transportation moves forward. The department of transoprtation and the Canadian government should also begin research and development in these area. I would dedicate the rest of my life to this development of these techonlogies if I could find a company or corporation that has already been put into motion. I am a supervisor for a Transforce Trucking Company in Canada and the levels of fuel consumption in North America is staggering and alarming. If anyone knows of delevopments like this Canada please let me know so I can get involved.

  • net_worker

    That's awesome. Will Better Place open up an alike demonstration center also in Denmark ?

  • nolanbeauchamp

    I want one.

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